How will the new Facebook-Dunnhumby tool quantify FCMG digital marketing spend?
Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how...
The most purchased grocery items by the online shopper
The top three categories for grocery items that shoppers purchase online in the UK are canned foods, baby food/baby care products and...
