How will the new Facebook-Dunnhumby tool quantify FCMG digital marketing spend?
Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how...
Using Facebook to support FMCG mobile brand strategies
Boasting one billion active daily users, Facebook is unrivalled as the world’s number one social media platform, due largely to their...
