How will the new Facebook-Dunnhumby tool quantify FCMG digital marketing spend?
Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how...
Using Facebook to support FMCG mobile brand strategies
Boasting one billion active daily users, Facebook is unrivalled as the world’s number one social media platform, due largely to their...
How the Online Shopper navigates websites to select grocery products
Did you know that 53% of products are selected from the online shopper’s ‘favourite items’? This statistic, taken from a recent report by...
The most purchased grocery items by the online shopper
The top three categories for grocery items that shoppers purchase online in the UK are canned foods, baby food/baby care products and...